Long known as a generous donor to community food programs, Salisbury Bank has developed an ingenious way to let its customers help out too … while they make their own lives easier. Called the "GIVE initiative," the program encourages customers to sign up for paperless e-Statements, and rewards them (and their neighbors) with a $5.00 donation on their behalf to a food pantry in their local community.
According to Rick Cantele, President and CEO of Salisbury Bank, "This is an easy and meaningful way for us to help our customers enrich both their community and their own lives. Switching to e-Statements gives them instant access to their account statements online 24/7, reduces paper waste, and benefits their neighbors who may be less fortunate. We look at this as a triple-win scenario."
Best of all, the program is free to participants. Customers simply log in to Salisbury's e-Banking website and follow the steps to enroll in e-Statements. A $5.00 donation will automatically be made on the behalf of participants who sign up by July 31, 2011, and view their e-Statement by September 15, 2011.
The initiative is benefiting several programs in the area, including Owl's Kitchen in Lakeville, Fishes and Loaves in Canaan, Millerton Food Pantry in Millerton, Center of Compassion Food Pantry in Dover Plains, and the Sheffield Food Assistance Program in Sheffield.
Salisbury Bank is a full-service community bank headquartered in Lakeville, Connecticut and presently operates full service branches in Canaan, Lakeville, Salisbury and Sharon, Connecticut, Sheffield and South Egremont Massachusetts as well as Dover Plains and Millerton, New York. The Bank has been serving families and businesses for 160 years and offers a full range of consumer and business banking products and services as well as trust and investment services.