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Lakeville, CT - February 1, 2012

Women consistently rate themselves as less knowledgeable and confident than men when it comes to financial matters. Yet, because they generally live longer and earn less in their lifetime, they actually have MORE need for long-term investment savvy. This is a gap that Salisbury Bank aims to help close with a workshop seminar about Women and Investing. Offered on two dates in February, the seminar blasts common misconceptions that often hold women back.

According to Diane E.R. Johnstone, a Senior VP and Trust Officer of Salisbury Bank, who will be conducting the seminar along with VP/Trust Officer Meredith Tiedemann and S. Kimberly Welch, Financial Consultant, AXA Advisors, LLC, “The fact that women tend to be more cautious can be a benefit, once they get over the hurdle of taking the financial reins in their own hands. Study after study has shown that overconfidence actually makes men less skillful investors.”

Among the myths being exploded in the seminar are beliefs that:

  • My 401(k) is all the retirement planning I need to do right now.
  • I don’t have to take care of the family finances, my spouse does.
  • Investing is only for risk takers.
  • Estate strategies are only for the wealthy.

“This workshop isn’t a how-to for complicated investment strategies,” Meredith Tiedemann adds. “It’s more about empowering women and getting past the fear factor.”

The workshop seminars will be held Thursday, February 16, 2012 at 5:30 p.m. in the Sheffield, Massachusetts branch  and Tuesday, February 21, 2012 at 5:30 p.m. at Salisbury Bank’s Lakeville, Connecticut Branch. Space is limited so women are urged to register early at

Salisbury Bank is a full-service community bank headquartered in Lakeville, Connecticut and presently operates full service branches in Canaan, Lakeville, Salisbury and Sharon, Connecticut, Sheffield and South Egremont Massachusetts as well as Dover Plains and Millerton, New York. The Bank has been serving families and businesses for 160 years and offers a full range of consumer and business banking products and services as well as trust and investment services.

S. Kimberly Welch Offers securities through AXA Advisors, LLC (NY, NY) 212-314-4600, member FINRA/SIPC, and offers annuity and other insurance products through AXA Network, LLC and its insurance agency subsidiaries. Ms. Welch is responsible solely for her own presentation. She is not associated with, and AXA Advisors and AXA Network are not affiliated with, Salisbury Bank.

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