Salisbury Bank Joins ABA and Banks Across U.S. to Launch #BanksNeverAskThat Anti-Phishing Campaign

October 1, 2020

Today Salisbury Bank joined the American Bankers Association (“ABA”) and banks across the nation in launching a first-of-its-kind, industry-wide campaign to educate consumers about the persistent threat of phishing scams. The Federal Trade Commission (“FTC”) estimates that consumers lost $1.48 billion to phishing schemes in 2018 and the ongoing pandemic has only increased the threat. To combat phishing, the #BanksNeverAskThat campaign uses attention-grabbing humor and other engaging content to empower consumers to identify bogus bank communications asking for sensitive information like their passwords and Social Security numbers.

“We are happy to join efforts with our colleagues at ABA and participate in this campaign,” said

Rick Cantele, President and Chief Executive Officer at Salisbury Bank and Trust Company. “As we see an increase in the number of consumers who fall victim to imposter calls, emails and messages, it is extremely important for them to recognize the red flags associated with phishing scams and protect their personal information.”

“This campaign is an unprecedented effort by the banking industry to address a growing threat to our customers,” said Rob Nichols, ABA president and CEO. “Thanks to participating banks like Salisbury Bank, we’re turning the tables on the bad guys by giving consumers the tools they need to spot illegitimate bank communications.”

Salisbury Bank and ABA, along with banks across the country, are simultaneously launching the campaign on Oct. 1 to mark the beginning of National Cybersecurity Awareness Month. Throughout the month, Salisbury Bank will share eye-catching and engaging short videos, animated GIFs and consumer tips on social media and in Bank branches designed to highlight common phishing schemes. Because cybersecurity education and fraud awareness can often be dull and forgettable to many consumers, the campaign is designed to be bright and bold with a bit of comedy.

“Do you prefer boxers or briefs? Do you believe in aliens?!,” one of the campaign’s animated GIFs asks social media users. Banks would never ask you these questions. Here’s another question a real bank would never ask: “We’ve spotted some unusual activity on your account; can you please verify your username and password?”

The campaign’s short videos offer similarly ridiculous questions that banks would never ask and direct consumers to for more information. At that website, consumers will find the #BanksNeverAskThat quiz, videos, phishing red flags, tips and FAQs.

For more information about phishing scams and how to stop fraudsters in their tracks, visit


Salisbury Bank is a full-service community bank headquartered in Lakeville, Connecticut and presently operates full service branches in Canaan, Lakeville, Salisbury, and Sharon, Connecticut; Great Barrington, Sheffield, and South Egremont, Massachusetts; as well as Dover Plains, Fishkill, Millerton, New Paltz, Newburgh, Poughkeepsie, and Red Oaks Mill, New York. The Bank has been serving families and businesses for over 170 years and offers a full range of consumer and business banking products and services as well as trust and investment services.

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